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BB-1403 : CORPORATE COMMUNICATIONS

So, nowadays we notice that people are using lots of applications to help them do a lot of things. We've chosen five applications that we predict might give a big impact to application users in the near future (5-10 years).

Looking into the meaning of the term itself, an application or application software is a computer software designed to help the user to perform a singular or multiple related specific tasks. Therefore, we've categorised the applications into that which is used to perform specified tasks and those that are more general.

Five categories that we've chosen are:
• Education
• Environment
• Networking
• Office
• Travel

"Consider five potential “killer” applications that you think will emerge in the near future."
• 09B4045 • 09B4116 • 09B4124 • 09B4125 • 09B4131 •

about us

We are UBD first year Gen-next students, from the Faculty of Business.

This blog was created in response to a corporate communication assignment given by Mr.Jeremy Brown (Welcome to our blog sir !) regarding the question:

"3. Consider five potential "killer" applications that you think will emerge in the in the near future (next 5-10 years)".

There are 5 of us in the group, and each have our roles in the assignment; where everybody participated in the many discussions and had contributed by sharing ideas. Moreover, each did their research and made a post on their allocated topics:

09B4125: on "networking" category, while also having full credits of being the template editor of this blog. Also, incorporating her own experience using the WhatsApp for iPhone.

09B4045: on "Office Applications".

09B4116: on "Education Application".

09B4124: on "Environment Applications".

09B4131: on "Travel Applications".

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Saturday, 3 April 2010 @ Saturday, April 03, 2010

BB 1403: CORPORATE COMMUNICATIONS

So, an approach that we've taken is to focus on coming with applications that goes with the needs of today's world; the constant need to connect to others, whether it is globally or within our country itself. Which is done through networking. Naturally, we've decided that one of the potential killer applications we expect that would and should gain popularity, is an application that allows individuals to connect with each other.

NETWORKING

Networking is one of the most useful and fast-gaining applications that goes well with both today's generations and Era of Globalization. We feel that the idea that people sharing and relaying information with each other would continue to grow. Thus, WhatsApp goes well with such current trends.

What is WhatsApp.?

WhatsApp is a smartphone-to-smartphone messenger/chat application. This application allows you to connect to other WhatsApp users; conversations can be carried out in real time and your bills on SMS would considerably get lower. WhatsApp Messenger is currently available for iPhone and BlackBerry and they can message each other using their mobile devices.

However, in the future - the WhatsApp will be available for other phones i.e. Android and Nokia Symbian users. In addition to the chat function - iPhone users can also enjoy unlimited MMS features that let you share images, video and audio media.

Why it has the potential to be a killer application:

People are close to having an addiction when it comes to instant messaging. Nowadays, texting is the most common form of communicating. Why is that so? Well to be honest: it's convenient, messages can be relayed instantly and stored for future references or until it is deleted. Considering Brunei's high charges on SMS rates, this will be a hit for locals.

Moreover, WhatsApp has a lot of impressive features to offer its' users. Just to name a couple of such features would be:

Having the application means you can send countless of messages - everything is free of charge, so there's no monthly cost. WhatsApp uses 3G, EDGE and Wi-Fi
International SMS-ing is possible; it's free so there's no need to worry over international SMS costs.
Connected 24/7! There's no need to log in or out so it saves the hassle of signing in and out and remembering pin numbers or usernames.
With the Push Notification functionality at it's disposal - users are able to get their messages even when they aren't running the application at that exact moment.
Conveniently, WhatsApp automatically adds other users who also have WhatsApp from your Address book to the contact list of your WhatsApp messenger.
Interestingly enough, it also provides an accurate time stamp - which fixes the mystery of not knowing when the IMs were sent despite which country you're from.
Status updates is also available which serves as a purpose to keep people updated with the current news about your life - it is similar to other network applications such as twitter.

To say the least, these features have the potential to appeal to a lot of smartphone users. In the future, WhatsApp will soon be available for two other popular mobile platforms: Android and Nokia Symbian.

This notable fact; that more and more mobile platform is embracing WhatsApp messenger application for their users shows that in the future more and more people would have access to the usage of this application - giving it a high probability of being a big hit amongst many people all around the world.

All in all, it's evident that there are many benefits for people who use this application. It both provides as a means of communication and networking in a much more simpler sense.

Despite it's many advantages, it should be duly noted that there are flaws in this application. Still, there are some ways to overcome these problems:

Only smartphone users have this application available to them, so there might be a form of unfairness to those who can't afford a smartphone.
The fact that the application automatically adds other WhatsApp users from your Address book without the choice not to do so might create problems for those who wishes to have their privacy

• 09B4125 •